Online Marketing

Online Marketing

In today’s world, virtually everything is about advertising and commercials. In order to successfully start a business, it may be worthwhile to invest in an advertising campaign.

Once a website is created, there is no guarantee of its success without proper online marketing. There are many solutions to choose from, but by no means should you miss out on the marketing opportunities offered by social networking sites. It is already used by more and more businesses, and for certain audiences, products and services, the way to success is clearly through social media .

A business should always strive to innovate and at the same time increase awareness. In the latter, a social media campaign can help any company offering a product or service that makes its website, product or service visible to everyone through the power of the community. Social media can have a serious impact on a business’s website, and turning to the right professional can change your business’s traffic in a completely positive direction.

There are many different tools for online marketing, including search engine optimization ( SEO ), Google Ads , social media marketing , Email campaigns , or even video marketing.

Online Marketing

1. Measurability

The huge advantage of online marketing is that we can measure a variety of statistics very easily, and this — in most cases — makes it relatively quick to see how successful our particular marketing campaign is. When it comes to traffic to our website, there’s Google Analytics: it provides a detailed report of where, how many, at what time of day, or even what devices viewed our content. 

2. Select a target audience

Online marketing provides us with excellent tools if we want to define our target audience. Facebook, for example, allows us to segment our ads by class, location, age, or even university degree. We may also tailor our Email Marketing campaigns based on what we know about our particular registered users.

3. Price

Of course, online marketing costs money: if we use Google Ads, for example, we will have to pay for each click. If our ad campaigns fail, we'll usually be able to end them immediately.

4. Availability

In today’s world, 6 out of 10 people use the internet. This means that if we advertise on the internet, we will reach an astonishing number of people if we use online marketing tools - in the U.S. only the number of Facebook users reaches 190 million.

Online Marketing

5. Owning a Website

Your own website is like a solid foundation for other online marketing tools like a house. The content of our website provides the raw material for search engines and paid ads comes in here. Here we can collect addresses for email marketing. It will bring together everything we want to say about ourselves and our business on the internet in a single interface. A well-designed, well-thought-out and put together own website can be a very sharp weapon for your online marketing toolkit.

6. Search Engine Optimization (SEO)

The purpose of SEO is to get organic, ie unpaid traffic to our website directly from the search engine (mainly Google, but this includes Bing, Yandex, etc.). SEO is usually divided into three areas. The first covers the technical settings and structure of the website (Technical SEO). The second is called On-page SEO, which primarily means optimizing the content (text, images, videos) that appear on a website. This includes, but is not limited to, keyword research, creating and editing content properly, or using internal links correctly. The third area is called Off-page SEO and involves mapping and managing all the external factors that can affect a website’s ranking in Google rankings. Perhaps the most important part is effective link building.

Online Marketing
Online Marketing

7. Content Marketing

The essence of content marketing is to create and share real, valuable, informative and non-direct buying content on the internet along a pre-defined strategy. SEO and content marketing are closely linked, but do not completely overlap.

As people - especially on the internet - become less and less tolerant of direct advertising. Content marketing is one of the most dynamically spread online marketing methods. For example, it could mean creating a blog or vlog that makes your target audience more informed, aware of, or sensitive to certain issues. This includes content production on various social media platforms (YouTube, Instagram, Facebook, LinkedIn, Pinterest).

Good content marketing gives the audience a crutch to recognize, go around and solve a problem. It builds trust in the audience and thus supports sales indirectly but very effectively.

8. Paid Ads (PPC)

There are many subtypes of paid ads. This includes, for example, banner and interactive ads on content pages. These types of ads are basically expensive, but they are easily accessible to a large number of users, so they can be used to increase traffic and brand awareness. 

Also included ads on social media (such as Facebook) and Google ads. What these tools have in common is that the subscriber of the ad pays for the clicks (PPC, i.e. Pay per Click), not for the impression. There are many factors that can affect how much you pay per click.

Online Marketing

9. Email Marketing

Email marketing in a nutshell means that we encourage visitors to enter their email address on our website, to whom we then send regular newsletters. Importantly, email marketing is very much not the same as spam. You only get results if we share really valuable, relevant information with members of our email list. One of the great benefits of email marketing is that it requires little financial investment.

Online Marketing

NEUNER-WOLF Digital Solutions