1. Meeting customer needs
The most important task of merchants is to do what customers want. Today, more than 60% of shoppers in developed countries also use the Internet to shop, order, and obtain information. Because they can even order everything they need from home, many don’t go into the nearest store but order the products and have them delivered to their home.
If you only have a physical store and nearby shoppers start ordering products from the internet, you can easily lose them . Without a website / webshop, you will have a hard time getting new customers to replace them or retain previous customers, which can lead to a loss of revenue.
2. Getting new customers
With a webshop, you can find buyers and customers who might never have heard of your company. Without a webshop you may have a hard time getting new customers as people run out around your store. In this case, you usually have two options:
1. Opening a store in another city or area
2.Start a webshop
Of these, it is likely that there will be less cost to start the webshop, and you will be able to cover a much larger area with it, as orders may even come from all over the country - or even from other countries.
Of course, it's not enough to just start a webshop, you have to lead potential customers to your site and that what's search engine optimization (SEO) stands for, and also some ads are required too. However, using them properly can bring in many more new customers than a marketing campaign in your business area.
3. Lower start-up and operating costs
Many businesses start today that don’t have a physical store at all, just a webshop. The reason for this is quite simple: it is cheaper to start and operate a web store than an actual store. You need fewer employees, you don’t have to rent a space, and you don’t need as much storage space as you would with a physical store.
If you already have a business, you have an even easier thing to do: the warehouse, the employees, and the business space are probably given to you, so they don’t cost extra. You only need to employ more workers when the webshop runs in and a lot of orders come in daily. In the beginning, you can probably process the orders and package the products with minimal extra expenditure.
4. Continuous availability
One of the biggest disadvantages of physical stores (in addition to distances) is the opening hours. People can only shop when your store is open. This usually means 8-10 hours a day and much less on weekends. Webshops don't have this problem because they're available anytime to shoppers.
In this case, you need to think not only about purchases, but also about other information. If you don’t have a webshop, those interested customers can only request information during business hours, however, if your webshop is loaded with useful, quality content, people can find it at any time.
4. Easier inventory control
For physical stores, managing the products in stock can be a complicated, time-consuming task, especially if you do not have an automated system. In the case of web stores, such a system can be easily set up, which will not only be automated, but can also be connected to the physical store, so the webshop can speed up the management of your entire company's inventory.
5. Easy expandability
If a physical store runs in, you can quickly grow out of the store area and look for a new, larger location (building, store, site). In the case of a web store, this is not a problem, as many more people can be served with minimal improvements. Just because, say, the number of customers increases tenfold, you will not need tenfold resources, because the webshop engine can handle any number of customers.
6. Observing and using shopping habits
The webshop is a perfect solution for gathering information about people's shopping habits. Not only is it good to observe habits in general, but also specifically for each customer. If you know what products a customer is looking at, they are buying, you can deduce from this what they are interested in, and you can provide it to them, even at a discount, as a result of which they will order from you in the future.
It is clear that starting a web store is worthwhile for businesses for a number of reasons. This is one of the easiest ways to grow your business. A webshop can gain new customers who will most likely come from outside the physical store’s catchment area who would have no other option to reach. If you want to take your business to the next level, be sure to start a webshop!